Honest Roofing & Construction is a fully licensed and insured general contractor.
Our Team, Our Family: Get To Know Us
Toby H. Torres
As the head of Businesss Development, Toby Torres With over a decade of experience in the roofing and construction industry, has dedicated his career to building not just structures, but trust, through an unwavering commitment to honor and integrity. As the cornerstone of his approach, these values have guided every project he has undertaken, ensuring the delivery of not only superior craftsmanship but also transparent and ethical service. His journey in this field has taught him the importance of meticulous attention to detail, the pursuit of excellence, and the value of building lasting relationships with clients, suppliers, and employees alike.
As a seasoned professional, Toby specializes in overseeing comprehensive roofing solutions and construction projects that stand the test of time. His expertise spans from initial design and planning through to execution and completion, with a focus on innovation, sustainability, and efficiency. He is deeply committed to advancing the industry through the integration of cutting-edge technologies and sustainable practices, always with an eye towards minimizing environmental impact and maximizing client satisfaction.
Kieth Wallace
As the Senior Estimator at HR&C, Keith Wallace is a seasoned roofing professional with 14 years of extensive experience in the industry. His career is distinguished by a steadfast commitment to excellence and a deep-seated passion for serving people, which have propelled him to the forefront of the roofing sector. Keith’s expertise spans a comprehensive range of roofing services, including installation, maintenance, and repair of various roofing systems. His dedication to delivering the highest quality workmanship and customer service has earned him numerous awards and accolades throughout his career.
As a core member of the Honest Roofing team, Keith brings a wealth of knowledge and a proven track record of success. He is deeply involved in every project from start to finish, ensuring that each job is executed with precision and care. Keith’s approachable demeanor and willingness to go the extra mile for his clients have made him a favorite among homeowners and businesses alike.
Keith Wallace continues to set the bar high, embodying the values of hard work, integrity, and customer satisfaction that the company stands for. His leadership and expertise make him an invaluable asset to the team and to all the clients he serves.
Brandon Ferall Estimator
Brandon Ferrall embarked on his career journey with a profound commitment to service and excellence, beginning in the United States military as a 1341 Field Engineer from 2007 to 2011. During his tenure, Brandon dedicated himself to the rigors and demands of military engineering, a role that honed his technical skills, attention to detail, and the unyielding resolve to accomplish each mission with precision and reliability. This period was not just about professional growth but also about developing a deep-seated value system centered around discipline, integrity, and the importance of teamwork.
Brandon takes immense pride in his work, approaching each project with the same level of dedication and excellence that was expected of him in the military. His ability to assess a situation, forecast potential challenges, and devise comprehensive plans is a testament to his background as a 1341 Field Engineer. He understands that a roof is not just a part of a building but a crucial element that protects everything underneath it. Therefore, he ensures that every estimate he provides is accurate, transparent, and tailored to meet the specific needs of his clients, all while adhering to the highest standards of safety and quality.
Annie Cantu
Annie Cantu is the Operations Manager at HR&C with an impressive tenure of over 15 years in the construction industry underscores her invaluable role at HR&C. As a vital asset to the company, she not only oversees the day-to-day operations with a meticulous eye but also spearheads the role of Senior Insurance Claim Specialist. Her expertise in navigating the complexities of insurance claims has been paramount in optimizing client outcomes and ensuring the company's projects proceed with financial and legal savvy. Annie's leadership and strategic insight have been instrumental in driving HR&C's success, showcasing her as an indispensable figure within the organization.
Paulina Lopez
Paulina Lopez serves as the Administrative Coordinator at Honest Roofing and Construction, where she has been a cornerstone of the team's daily operations. With a keen eye for detail and an unwavering commitment to efficiency, Paulina ensures that all operational facets of the company run smoothly and effectively. Her expertise in organizational management and process optimization has played a pivotal role in streamlining project workflows, enhancing customer communication, and supporting the field teams to deliver excellence on every project. Paulina’s passion for creating a cohesive and productive work environment, coupled with her dedication to upholding the company’s values of integrity and transparency, makes her an invaluable asset to Honest Roofing and Construction.
Dustin Demott
Meet our seasoned Estimator at Honest Roofing and Construction, who has been an integral part of our roofing division for the past five years. Starting his career in roofing as a teenager, he has an impressive background that includes door-to-door roofing estimates and hands-on roofing repairs. His exceptional sales skills were further honed through a notable stint in high-end electronics sales, where he not only excelled in direct sales but also managed his own sales office and teams. This unique combination of roofing expertise and sophisticated sales tactics has been pivotal to enhancing our customer service and expanding our roofing services. His dedication and expertise have been key to our success, ensuring we deliver top-quality roofing solutions to our clients.
Alex Loredo
Alex Loredo is a seasoned professional in the roofing and construction industry, with extensive experience spanning several years. Throughout his career, Alex has honed his skills in various aspects of construction work, demonstrating a strong work ethic and a commitment to excellence in every project he undertakes.
Most recently, Alex served as the Assistant General Manager of Defy Lansing, a leading entertainment and trampoline park company. In this role, he was instrumental in overseeing daily operations, staff management, customer service, and implementing strategic initiatives to enhance the overall customer experience. His leadership and management skills were pivotal in driving the company’s success and maintaining high standards of service.
Alex’s journey in the construction and roofing industry, coupled with his managerial expertise at Defy Lansing, showcases his versatility, dedication, and ability to adapt to different roles and challenges. He is known for his problem-solving skills, attention to detail, and the ability to lead teams towards achieving shared goals.
As Alex continues to excel in his position at Honest Roofing & Construction, he brings with him a wealth of experience and a proven track record of success. Whether in the field of construction, management, or any new ventures he may embark on, Alex is making a significant impact and contribution to the growth and success of HR&C.